- Services
Digital transformation
Application Development
Oracle
Worldwide
June 2022
Oracle sought to enhance customer engagement by guiding their clients through a comprehensive digital marketing assessment. The existing process was static and lacked interactive elements, resulting in lower customer participation and engagement. Oracle needed a dynamic and engaging web application that could effectively capture customer insights through an interactive questionnaire, ultimately helping them craft a tailored roadmap to CX (Customer Experience) excellence.
Fifty2 developed the Oracle River Journey, an innovative web application designed to lead customers through an engaging digital marketing journey. This interactive platform features a visually captivating river journey theme, where users answer a series of questions about their digital marketing strategies and challenges. The application provides a personalized experience, dynamically adjusting the journey based on user responses. It integrates seamlessly with Oracle’s existing systems, ensuring that the data collected is efficiently used to generate customized CX roadmaps for each customer. The user-friendly interface and interactive design elements keep users engaged throughout the process.
The launch of the Oracle River Journey has significantly improved customer engagement and participation. Users have praised the interactive and enjoyable nature of the questionnaire, resulting in higher completion rates. The personalized CX roadmaps generated from the collected data have provided valuable insights to Oracle’s clients, enabling them to enhance their digital marketing strategies effectively. Overall, the web application has strengthened Oracle’s relationship with their customers, positioning them as a leader in providing innovative solutions for digital marketing assessments and customer experience enhancement.
